Our strategy for your success: Four steps

Catena (Ca*te”na\, n.; pl.) Catene. [L., a chain.] A chain or series of things connected with each other.

Catena Creations is a design firm that connects print and Web communications into a cohesive marketing message. We help you determine the story you’d like to tell in your marketing strategy. Then we help you select the media that tell the story best to the audiences you want to reach.

To maintain continuity in your message, the words and images in print and Web publications must be integrated. But the writing, photography, graphics and design techniques used to create them must be tailored specifically to print and Web presentation to take advantage of each media’s strengths.

This is what sets Catena Creations apart. As we’re making choices for design, writing and photography of print publications, we’re making equal – yet separate – decisions for the Web and electronic media. This way, we meet the demands of each media and still communicate your company’s messages effectively.

We see the connections between your Web site and print publications, and integrate them into a complete communications package.

Our strategy for success has four steps:

Step 1: Plan

Your needs come first. Before we get started, we ask questions and gather information. Then we present a proposal with innovative strategies to meet your goals. Project management steps and budget estimates complete the plan.

Step 2: Create

We write copy based on corporate information, interviews and research. We shoot digital photos and video, and design graphics to enhance the text. Then we design your materials to fit the most effective media formats to reach your audience.

Step 3: Present

Our experience allows us to present your message in both print and Web media. We adapt our writing, design and photography so it works best wherever it’s needed: Web sites, brochures, books, blogs, apps, advertisements, business cards, banners, or anything else you need.

Step 4: Connect

We create a marketing and public relations strategy to connect your messages into a cohesive corporate identity that enhances your image. From search engine optimization to social media, and newsletters to press releases, we use the right tools to draw visitors to your Web site and customers to your business.