CDM CPA branding

Catherine Demes-Maydew had been a freelance Certified Public Accountant for seven years, creating her own business cards and marketing materials as she went along. When the economy slowed down in 2008, she knew she’d have to do something different to stand out and keep new business coming in.

Because she was in the financial services industry, Catherine wanted a clean, conservative look for her marketing materials. Catena Creations designed a simple type-based logo for her business, CDM CPA. That look was carried through to her Web site, business cards and brochure.