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Theresa Cassiday, freelancer

As a copy writer and copy editor, I am a storyteller. I help clients find, write, polish, illustrate and publish their stories to attract and retain clients and increase sales. I also do photography, graphic design and web design. How can I help you tell your story?

Storytelling

SuperHeroes bike ride

Super Cruiser Ride for Make A Wish Nebraska

I am, first and foremost, a storyteller. I tell my clients’ stories with words, photos, graphics and designs. I succeed when those stories engage customers and increase sales. I don’t succeed unless you do!

As a storyteller, I play several roles for my clients:

My roles

Copy writer:  I interview subject matter experts and investigate sources to gather reliable documentation. Then I write engaging copy for your publications. I have excellent spelling and grammar and am fluent in Associated Press style.

Copy editor and proofreader: I edit your copy to polish and perfect your story. I make sure spelling and grammar are correct, text flows smoothly, and that the content reflects your voice and branding.

Technical translator: I “translate” complicated technical information, such as medical research or IT concepts, into easy-to-understand content while maintaining its scientific integrity.

Coach: I teach clients how to recognize the stories they need to tell about their business, employees and successes, and help them choose the best tools to tell those stories.

Project manager: I prepare a proposal to outline steps and the budget (if needed) for a project and set deadlines. I manage the work flow so deadlines are met and the project is completed on time and on budget.

Other services

Website design

Website design : I design the overall look and feel of the website, then fill it with quality content — copywriting, photos and graphics — tailored for effective search engine optimization.

Graphic design

Graphic design : My graphic design expertise includes brochures, logos, business cards, newsletters, invitations, postcards, booklets and forms.

Photography

Photography : I specialize in photojournalism-style photography to capture important moments at social and corporate events or during sports. I also create scenic illustrations and close-ups. Please see my online portfolio on SmugMug.

Other services by Catena Creations

Connecting

Catena (Ca*te”na, n.; pl.) Catene. (L., a chain.) A chain or series of things connected with each other. — Dictionary.com

As president and owner of Catena Creations LLC, my passion is to help you tell your story clearly, creatively and consistently. As I do this with words, pictures, graphics and websites, I make sure everything integrates with your current marketing strategy. Linked together, these pieces of your branding combine to tell the story of your company.

Theresa Cassiday with Jonathan Larsen

Theresa Cassiday with client Jonathan Larsen

About

Theresa CassidayI began my career as a newspaper reporter, editor and photographer in 1983. I switched to marketing and public relations in 1990, and in 1997 added website design and management to my portfolio of skills.

I also have been a freelance writer, designer and photographer since 1985.

After 25 years of corporate experience, I started Catena Creations in September 2008 to focus my expertise on copy writing and editing, graphic design, web design and photography.

My photography portfolio is on SmugMug.com. Connect with me on Twitter, LinkedIn, and YouTube.

Proud member of Freelancers Union

Education

  • 1983

    Bachelor of Arts degree

    Wayne State College

    Double major in journalism and broadcasting. Graduated magna cum laude and with honors.

  • 1982

    Study Abroad Program

    Valencia, Spain

    Wayne State College and the Mangold Institute. Earned college credits for one month of university classes and travel.

  • 2005

    Collaborative IRB Training Initiative

    (CITI)

    Training for the protection of human research subjects.

Experience

  • 2008 - Today

    Catena Creations LLC

    Copywriter and copy editor

    Engaging copywriter with more than 38 years of storytelling experience. Former journalist who can conduct research, interview subject matter experts, and write for a variety of formats. Excellent spelling and grammar, fluent in Associated Press style. Built and developed business from the ground up. Responsible for all new business development, client relationship management.

Honors

Received a $5,000 Business Development Grant from the National Association of the Self-Employed (NASE), July 2009. Featured on the cover of their magazine, Self-Employed, in May/June 2010.

Featured in the Women at Work series for The Daily Record, Omaha, February 2010.

Awarded funding of $86,364 from the UNMC Minority Health Education and Research Office (MHERO) for a one-year feasibility study of a web-based education program for teens with asthma, August 2005-August 2006.

Received the Award of Merit, Paper Anvil Awards from the Omaha chapter of the Public Relations Society of America, December 2003. For website and related coverage of UNMC’s 3,000th bone marrow transplant.

NASE sealCatena Creations is a top content marketing agency on UpCity.

Catena Creations is a top web design agency on UpCity.Catena Creations is a top graphic design design agency on UpCity.

Catena Creations is a top PR Agency on UpCity.Catena Creations is a Top Marketing Consultant on UpCity.

Clients

Election Systems & SoftwareOmaha Steaks

A&K MarketingWalnut Creek Pediatric Dentistry

Emergeny Dental Care USAAmeriSpec

Akridge & Akridge ChiropracticNebraska Society for Respiratory Care

Testimonials

See our reviews on Google, UpCity and LinkedIn.

Global Humanity Initiative

A woman at an event was critiquing websites for free. I quickly told her the story of “you get what you pay for” regarding my website redesign. She asked if she could see the before and after sites. So we logged in and she was really impressed. It felt good to show off the new site and have someone say, “Wow! She really knows what she’s doing!”

Alicia Demetropolis, Founder and President

Omaha Magazine

“Just thought I’d let you know the MOMS (Metro Omaha Medical Society) board was very complimentary of the quality of the Nebraska Spine Hospital story. They said you did a great job of a writing it in a way that would appeal to physicians.”

Corey Ross, Managing Editor

Bouda Life Coaching

“It’s so great to have our book published and to be able to take it on the road with us. Your editing and graphic designs, along with the puppy photography, are truly the enhancement it needed. Thanks for creating such a complete package for us.”

JoAnn Bouda, M.M., PCC, Owner

Sandhills Publishing/The Gage Team

“Theresa Cassiday from Catena Creations was a joy to work with. She had great rapport with the client. Theresa made sure everyone was kept up to date on projects and was very good at making sure everyone was coordinated and had what they needed to do their job. She was on time with her part of the project and made sure everyone else was too. We would gladly work with her again!”

Steve Olson, Account Executive

Walter Brooks and Shari NaredWalter Brooks

“You are the BOMB, baby! Thanks for everything. After shooting everybody else’s photos for DECADES, I was glad to have a ‘real one’ doing me the honors on Friday.”

Walter Brooks
Legacy Award Winner,
Mildred D. Brown Foundation

Akridge & Akridge Chiropractic

“We have had a few patients remark on how our website comes across very personal and not like a one-size-fits-all site, like they kind of got to meet us before they came in. One patient also said he liked how clean it looked. He said he actually made part of his decision to come in based on that, because he figured if our site was well maintained and personalized, our office would be as well! Awesome!”

Drs. Craig and Lacey Akridge

Contact

Address: P.O. Box 4510003 Omaha, NE 68145
Phone: 402-541-5005
E-Mail: info@catenacreations.com

Catena Creations photography: Bee on flower

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