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Theresa Cassiday, freelancer

Copy writing & editing in Omaha, Nebraska and the U.S.

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Tag: website design

Farewell to an employer and friend

This week I said goodbye to a friend who was also an employer. Charles E. Peterson Jr. died May 24 at the age of 92. His funeral was June 4.

I met Chuck in 1993 when I started working for TransEquity, which offered corporate relocation management services. It was a partner company of Byron Reed Company.

I worked for Eileen Segan, the vice president of marketing, and was a backup to Chuck’s secretary as well.

TransEquity is where I learned to do proposal writing. Chuck and Eileen taught me how to review a proposal, how to collect and edit the responses, how to format it and put it all together to meet the guidelines, and how to get it shipped on time.

TransEquity also is where my web design career started. I had left the company in July 1995 and had stayed in touch with Eileen. One day in spring 1997 she called and said, “Come back and run our website.” They were in the process of designing their site but needed someone to finish it and manage it. I returned in June, and that’s when I became a web designer.

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Catena Creations launches AmeriSpec redesign

AmeriSpec Omaha and Lincoln website after makeoverCatena Creations has redesigned and updated the AmeriSpec Omaha and Lincoln website. We’ve given it a new look and a new plan for search engine optimization (SEO).

We first redesigned the company’s website in December 2010, then transferred the site to WordPress in 2011. Much has changed since then in the realm of website design, mobile sites and SEO. This update  added the latest technology to the site to incorporate those changes.

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Akridge Chiropractic: Back to simplicity

Everyone has heard the admonition to “keep it simple.” At Catena Creations, we have another admonition to go along with that: Just because you can, doesn’t mean you should.

Akridge Chiropractic website: Before redesign
Akridge Chiropractic website: Before redesign

It was this problem that led my chiropractors, Drs. Craig and Lacey Akridge, to ask me to redesign and update their website for Akridge & Akridge Chiropractic.

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