I’ve created logos for several businesses over the years, and they’re being used on letterhead, business cards, Web sites and other marketing pieces. But this fall, I achieved a first: a logo I created was also used on a building sign.
Bouda Life Coaching (BLC) hired me to create the logo for Your Weight Loss For Life, their newest business venture. The weight loss plan offers the usual counseling on nutrition, health and exercise, and combines it with life coaching by JoAnn Bouda and medical coaching by her husband, David W. Bouda, M.D.
This combination helps clients to understand the reasons they’ve put on their weight, and guides them through the challenges of weight loss so they can achieve their goals and keep the weight off.
The office for Your Weight Loss for Life (YWLFL) is located next to the BLC offices in the northwest corner of Rockbrook Village in Omaha. The Boudas wanted a logo and sign that blended well with the ones they had for their life coaching business, but also reflected the idea of weight loss.
The whole Bouda family got in on the concept. They gathered in the kitchen one weekend and sketched out their ideas on a napkin — which JoAnn presented to me when we met to discuss the logo. Their son, Paul Bouda, the diet support representative, also sent several clip art ideas to get me started.
The YWLFL scale uses the same colors as the BLC logo, and shows the same people on the path to health and wellness. Fonts used in the logo are also used in the BLC logo and signs on the Rockbrook office building.
Your Weight Loss For Life can be found on the Web at http://yourweightlossforlife.com. Call 402-934-9495 to set up an appointment.