Theresa Cassiday, freelancer

MaidEasy Software wanted to update their website to make it more visually appealing and modern. As I addressed their concerns, I also discovered a need to rewrite the copy to change the focus.

As I explained on my blog, the website was redesigned to focus on owners of cleaning services who were busy expanding their businesses and needed software to manage their teams. We put as much information as possible on the home page, making it easy for business owners to easily navigate to the details they needed before making a decision to start a trial offer. I made one large service comparison chart so they wouldn’t have to click back and forth between pages. I also put all the pricing plans on one page. The site was launched in December 2018.