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Theresa Cassiday, freelancer

Copy writing & editing in Omaha, Nebraska and the U.S.

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Catena Creations

Stitching together photos for a logo

MH Hooking logo by Catena CreationsI had the pleasure this summer of creating a logo for MH Hooking, a crocheting business started by Melissa Heiser of Bellevue.

During our meeting to discuss ideas and budget, I showed her a graphic I’d made for another client, Tonkadale Greenhouse, to celebrate their Edibles Expo this year, and a similar one created for their Pollinator Day. She loved the idea.

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Catena Creations changes office hours

It’s a good thing to be busy. Sometimes it’s even better to be overwhelmed with work. You get to do a lot of new, fun things and you make more money.

But, as they say, there can be too much of a good thing. And this is one of those times.

About a year ago, I started an informal policy of closing my office down at noon on Fridays. I use Friday afternoons to take care of business for myself and my company.

The last six months, however, have been so overwhelmingly busy that I have not had time to do this. This extended busy spell has made me realize just how important those Friday afternoons were — both to me personally, and to my business. Many things have been put on hold while I’ve been taking care of clients.

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Gage Team becomes Badged Google Partner

The Gage Team is a Google Partner

The Gage Team, my partner in database-driven websites and all things Google, has completed the steps to become a certified Google Partner.

Owner Matt Gage announced on the company’s Facebook page April 11:

“We now can officially fly our Google flag — or badge,  that is. As of today, the Gage Team Inc. has completed its last requirements to be a Badged Google Partner. Now not only have members of our marketing teams become certified by Google in platforms like Adwords and display advertising, but our group has demonstrated we have the skills and use the best practices to move up from a program participant to be able to display the partner badge.”

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Saying goodbye to a friend

Yesterday I had a new “first” for my company, but it wasn’t a happy one. I had to take down the website of a friend and client who died two months ago.

Eliane Bankey
Eliane Bankey

Elaine Bankey died January 2, 2016, at the age of 68. She had myelofibrosis, a rare blood cancer that is difficult to treat. When she was first diagnosed, they told her she’d live four or five years with the disease. But she proved them wrong and lived with it for 23 years.

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Merry Christmas from Catena Creations

Merry Christmas from Catena Creations

Merry Christmas and Happy New Year from Catena Creations! Thank you for your support and friendship in 2015.

I shot this at Stinson Park in Aksarben Village, Omaha. It’s quite a sight as you’re driving up to the area.

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