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Theresa Cassiday, freelancer

Copy writing & editing in Omaha, Nebraska and the U.S.

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Catena Creations

Metamorphosis: Basking in the glow

A couple of weeks ago I had the pleasure of viewing the Metamorphosis exhibit at Lauritsen Gardens. I was fortunate enough to attend on the last Friday when the exhibit was lit up at night for a special “Art Aglow” show.

I bought a membership to Lauritsen Gardens that day, and made a donation as well. I did this in honor of my aunt, Barbara Stander, who had passed away earlier that week. She and her husband, Chuck, lived in Pensacola, Fla., and were avid gardeners. At one point, they had more than 400 varieties of roses in their yard and greenhouse. What better way to honor her memory?

I saw the exhibt by day, took a dinner break, then came back for the night show. It was fun and eerie both to see the conservatory lit up at night. Most of the sculptures were lit from underneath, giving visitors the best view of the hundreds of recycled objects used by Sayaka Ganz and Aurora Robson to create each sculpture. I’ve decided that next time I have insomnia, I’m going to go over these pictures and see how many objects I can find.

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New year, new direction, new website

Every business owner knows that it’s important to look back and see where you’ve accomplished, as well as look ahead to see where you’d like to go in the future.

One of the hazards of freelancing is the temptation to do ALL the things you can do just because someone asks for them. On the surface, it seems like you’re offering good service to your clients. But over time, you risk becoming a jack of all trades, master of none.

After evaluating the services we’ve been offering, Catena Creations has defined a new direction for 2018. Our core services will be:

Website design. First and foremost, we design great websites.We use WordPress to make sure our sites are user-friendly, secure and fully functional. We also make sure our websites have search engine optimization (SEO) techniques incorporated as we build our websites so our clients can be found online once their sites launch.

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Happy holidays from Catena Creations

Happy Holidays from Catena Creations

Happy Holidays from Catena Creations! We wish you the best as you celebrate safely.

Our offices will be closed from Friday, Dec. 22 through Monday, Jan. 1. We will reopen at 8 a.m. Jan. 2. We will not be checking emails or voice mails during this time.

Happy New Year!

Meet Juno, my #FreelancersFriend

Juno, my #FreelancersFriend
Juno, my #FreelancersFriend

I’ve been a member of Freelancers Union for about a year. They’re asking freelancers who have pets to post photos on social media with “a caption that tells everyone how your pet helps your freelance business.”

Well, I’ll post my photos with a caption about my #FreelancersFriend. But there’s so much more to say about Juno, the 7-year-old beagle I adopted June 14 from the Nebraska Humane Society.

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Noting 9 years of Catena Creations, 20 years of web design

Today, on Aug. 21, 2017, I’m watching the eclipse. I’m also celebrating the ninth anniversary of starting Catena Creations. Here’s how I got started. My thanks and appreciation to everyone to has supported me and my business during the past nine years.

At the end of June 2017, I celebrated the 20th anniversary of my decision to add website design to my portfolio of skills. This life-changing decision had made such a huge impact on my career and my creativity.

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