New year, new direction, new website

Every business owner knows that it’s important to look back and see where you’ve accomplished, as well as look ahead to see where you’d like to go in the future.

One of the hazards of freelancing is the temptation to do ALL the things you can do just because someone asks for them. On the surface, it seems like you’re offering good service to your clients. But over time, you risk becoming a jack of all trades, master of none.

After evaluating the services we’ve been offering, Catena Creations has defined a new direction for 2018. Our core services will be:

Website design. First and foremost, we design great websites.We use WordPress to make sure our sites are user-friendly, secure and fully functional. We also make sure our websites have search engine optimization (SEO) techniques incorporated as we build our websites so our clients can be found online once their sites launch.

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A better way to build a small Web site

Not every business needs a full-sized website, especially when it’s just getting started. One of the many reasons Catena Creations uses the WordPress content management system to set up a Web site is that it provides an ideal solution for starting small and scaling up as a business grows.

That solution involves setting up a blog/website on WordPress.com, the blogging site. This offers a number of advantages:

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Catena Creations Web site updated

Catena Creations updated its Web site today, to refresh its look and add some new content.

  • The home page now has a short slide show to highlight our services.
  • Headlines from our new blog, which has been incorporated into the site, appear below the slide show.
  • The portfolio and the photography gallery have been updated to reflect the work we’ve accomplished since we opened 18 months ago.
  • A link to Catena Creations’ Facebook page has been added to the site navigation.

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