New year, new direction, new website

Every business owner knows that it’s important to look back and see where you’ve accomplished, as well as look ahead to see where you’d like to go in the future.

One of the hazards of freelancing is the temptation to do ALL the things you can do just because someone asks for them. On the surface, it seems like you’re offering good service to your clients. But over time, you risk becoming a jack of all trades, master of none.

After evaluating the services we’ve been offering, Catena Creations has defined a new direction for 2018. Our core services will be:

Website design. First and foremost, we design great websites.We use WordPress to make sure our sites are user-friendly, secure and fully functional. We also make sure our websites have search engine optimization (SEO) techniques incorporated as we build our websites so our clients can be found online once their sites launch.

Website management and organic SEO. Once a website is launched, it’s still not finished. It’s a “living” thing that needs to be maintained and updated. Although training to maintain a website is always included when we design or rebuild one, some companies don’t have the time or expertise to do this.

Catena Creations will continue to maintain websites for our clients. We do this through retainer agreements, where clients determine a certain number of hours to be worked during a month, a quarter or a year, and payment is based on that commitment.

Most clients who want a retainer agreement also request SEO services as well. Catena Creations will write blog posts, create social media posts, and take other steps for organic SEO to ensure websites continue to rank well in search engine listings. We have several companies who partner with us for technical SEO services: the steps that involve keywords, page titles, descriptions and other factors that work together to keep you ranked highly on search engines like Google and Bing. These companies can also manage Google AdWords campaigns.

Marketing management. Many growing companies know they need a Director of Marketing to manage their website, social media, print advertising and other marketing efforts. But they may not have the office space or budget to hire someone full-time or even part-time to take this role.

Catena Creations can be that marketing manager for your company. In addition to updating website and directing your SEO, we can create print materials such as flyers and brochures, add events and create newsletters in Constant Contact or Mailchimp, design and update PowerPoint presentations, and more. We’ll make sure your branding is cohesive and consistent, staying on time and on budget.

As we move ahead with these three main areas of expertise, we’ll continue to offer our core services:

Website redesign

To reflect our new direction, Catena Creations has redesigned and updated its website. We’ve added a new photography portfolio and a section for Frequently Asked Questions. We’ve also updated our portfolio.

Does your business need a marketing makeover? Would you like to have your website evaluated to see if it needs an update? Call us at 402-541-5005 or contact us online. We’d like to connect with you!