New year, new direction, new website

Every business owner knows that it’s important to look back and see where you’ve accomplished, as well as look ahead to see where you’d like to go in the future.

One of the hazards of freelancing is the temptation to do ALL the things you can do just because someone asks for them. On the surface, it seems like you’re offering good service to your clients. But over time, you risk becoming a jack of all trades, master of none.

After evaluating the services we’ve been offering, Catena Creations has defined a new direction for 2018. Our core services will be:

Website design. First and foremost, we design great websites.We use WordPress to make sure our sites are user-friendly, secure and fully functional. We also make sure our websites have search engine optimization (SEO) techniques incorporated as we build our websites so our clients can be found online once their sites launch.

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A better way to build a small Web site

Not every business needs a full-sized Web site, especially when it’s just getting started. One of the many reasons Catena Creations uses the WordPress content management system to set up a Web site is that it provides an ideal solution for starting small and scaling up as a business grows.

That solution involves setting up a blog/Web site on WordPress.com, the blogging site. This offers a number of advantages:

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