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Theresa Cassiday, freelancer

Copy writing & editing in Omaha, Nebraska and the U.S.

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Halloween candy buy back to send treats to the troops

If you and your kids get overwhelmed with candy on Halloween, here’s a great trick: take your treats to Omaha Emergency Dental the day after Halloween.

Michael Obeng, DDS, is buying back prepackaged, unopened candy for $1 per pound, up to 5 pounds per person. Kids will also receive a toothbrush in exchange for their candy.

The event will take place from 3:30 to 6 p.m. Nov. 1 at Emergency Dental Care USA, 2605 84th Street (84th and Center).

The candy will be shipped to Operation Gratitude to fill up care packages for service members stationed overseas. These care packages are assembled at the Army National Guard Armory in Van Nuys, California, for safety and security.

“Kids and their teeth can be overwhelmed by sweets at Halloween,” Dr. Obeng said. “With the candy buyback, we want to give them an opportunity to turn those sweets into treats that are better for their dental health.

“At the same time, we want to send this candy to our troops overseas to give these soldiers a rare treat,” he added. “Many of these soldiers are serving in remote locations where good food is scarce and sweets are even harder to find. This is a small way of saying ‘Thank you’ to these brave men and women who serve our country so faithfully.”

Catena Creations has assisted Dr. Obeng with researching and planning the event. We designed flyers and banners; wrote and distributed the press release to local media; and provided materials to Vamonos Marketing to post on the dentist’s Web site and Facebook page. We also will handle media interviews, manage the event that day, and take photos for posting afterwards.