Farewell to an employer and friend

This week I said goodbye to a friend who was also an employer. Charles E. Peterson Jr. died May 24 at the age of 92. His funeral was June 4.

I met Chuck in 1993 when I started working for TransEquity, which offered corporate relocation management services. It was a partner company of Byron Reed Company.

I worked for Eileen Segan, the vice president of marketing, and was a backup to Chuck’s secretary as well.

TransEquity is where I learned to do proposal writing. Chuck and Eileen taught me how to review a proposal, how to collect and edit the responses, how to format it and put it all together to meet the guidelines, and how to get it shipped on time.

TransEquity also is where my web design career started. I had left the company in July 1995 and had stayed in touch with Eileen. One day in spring 1997 she called and said, “Come back and run our website.” They were in the process of designing their site but needed someone to finish it and manage it. I returned in June, and that’s when I became a web designer.

Chuck’s first wife, Marjorie, died of cancer, and Eileen later got divorced. Chuck and Eileen became a couple after that, and were married for many years. They have always been supportive of me and my son, encouraging me in my business and cheering me on as I went.

Chuck’s only son, Charles E. Peterson III, was murdered in Austin, TX in August 2017 the night that Hurricane Harvey landed. I had the privilege of writing Charlie’s obituary and helping the family with media inquiries during that time.

I also had the privilege of helping the family with Chuck’s obituary, which Eileen and I began working on a few months after Charlie’s death. I learned a few new things about Chuck — like his joy of flying acrobatic planes! — as we gathered the information from a well-lived life and successful career. In addition to running these companies, Chuck was one of eight original investors in Berkshire Hathaway. He was Warren Buffet’s roommate at Wharton School of Finance, and remained friends with him throughout his life.

Chuck’s smile and energy always lit up a room when he walked in. When I learned of his death, the first thing I thought was: “Oh, that smile is gone!”

Chuck’s smile, energy, success and zest for life will live on in his family, friends, former employees and colleagues. I hope they live on in my work and my business.

Polishing up a software website

Sometimes, the cleaning service manager needs to call in a cleaning service. In the case of MaidEasy Software, the company’s website needed some polish and shine.

MaidEasy SoftwareCatena Creations had the pleasure of redesigning the MaidEasy Software website this fall. The redesign launched the first week of December 2018.

Owner John Schwery has been working with my partner, Annastasia Webster of Webster Digital Marketing, on search engine optimization and website management. Stasia referred him to me to update the site and make it more visually appealing and modern.

John and his wife, Brenda, used to own a Merry Maids franchise in Lincoln. A few years after they sold the franchise, some of their previous customers asked them to come back to the cleaning business. When they started Maid to Please, Brenda started looking for software to help her manage the business. She couldn’t find anything that was industry-specific. So MaidEasy Software was born.

As Catena Creations addressed John’s concerns about the look of the site, we also discovered a need to rewrite the copy to change the focus.

When Catena Creations designs a website, we talk to the client about who is most likely to use the site. From that information, we create a “persona” that represents each type of  typical customer for the business. Then we design and write to meet the needs of those personas.

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New year, new direction, new website

Every business owner knows that it’s important to look back and see where you’ve accomplished, as well as look ahead to see where you’d like to go in the future.

One of the hazards of freelancing is the temptation to do ALL the things you can do just because someone asks for them. On the surface, it seems like you’re offering good service to your clients. But over time, you risk becoming a jack of all trades, master of none.

After evaluating the services we’ve been offering, Catena Creations has defined a new direction for 2018. Our core services will be:

Website design. First and foremost, we design great websites.We use WordPress to make sure our sites are user-friendly, secure and fully functional. We also make sure our websites have search engine optimization (SEO) techniques incorporated as we build our websites so our clients can be found online once their sites launch.

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