Stitching together photos for a logo

MH Hooking logo by Catena CreationsI had the pleasure this summer of creating a logo for MH Hooking, a crocheting business started by Melissa Heiser of Bellevue.

During our meeting to discuss ideas and budget, I showed her a graphic I’d made for another client, Tonkadale Greenhouse, to celebrate their Edibles Expo this year, and a similar one created for their Pollinator Day. She loved the idea.

Melissa sent me many high-quality photos of her beautiful crochet work. The difficult part was deciding which items to feature, and what order to put them in. I ended up making a separate graphic for each letter so I could position each photo in the size and place I wanted it without having to worry about overlapping. I then put all of the letters together in a final graphic.

Melissa is using her logo on her Etsy shop for MH Hooking, and plans to print business cards in the near future.

Please stop by Melissa’s shop and take a look at her high-quality work!

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Catena Creations changes office hours

It’s a good thing to be busy. Sometimes it’s even better to be overwhelmed with work. You get to do a lot of new, fun things and you make more money.

But, as they say, there can be too much of a good thing. And this is one of those times.

About a year ago, I started an informal policy of closing my office down at noon on Fridays. I use Friday afternoons to take care of business for myself and my company.

The last six months, however, have been so overwhelmingly busy that I have not had time to do this.
This extended busy spell has made me realize just how important those Friday afternoons were — both to me personally, and to my business. Many things have been put on hold while I’ve been taking care of clients.

As of May 1, 2017, I’m making this change official. My new office hours will be 8 a.m. to 5 p.m. Monday through Thursday, and 8 a.m. to noon on Fridays. I will not be taking calls or checking emails between noon Fridays and 8 a.m. on Mondays.

As my clients already know, there are always exceptions. For example, I needed to rebuild a website in WordPress in April due to an emergency situation. That called for long days, nights and weekend work to meet the deadline of April 28. I was happy to do it to take care of this client’s needs.

However, this long-term situation has also taught me that I can’t make this a lifestyle. This change will keep me refreshed to handle my customers’ business more quickly and competently. I’ll also be better at keeping up with the changes my business needs to make to stay competitive.

In January 2016, I had the privilege of being in a pilot project for the Sarpy County Chamber of Commerce. Twelve entrepreneurs were chosen for a six-week set of classes on managing your business better.

One of the best speakers talked about how you spend your time. He said most owners of small business spend the majority of their time being “technicians” — just making things work. They need to spend more time being “entrepreneurs,” and developing ideas to expand their businesses and make them better.

So for me, I need to take more time to be less of a technician, and more of an entrepreneur. First project: redesigning my own website. Some great new design trends are emerging, and I’m anxious to start implementing them so I can also incorporate them into my clients’ websites.

I also need to start keeping my New Year’s resolution to market myself like I coach my clients to do for their businesses. Blogging, social media and website updates need my attention.

As I approach the ninth anniversary of starting Catena Creations, I am very grateful to everyone who has helped me make it this far. I appreciate your support and understanding as I make this change.

Gage Team becomes Badged Google Partner

The Gage Team is a Google Partner

The Gage Team, my partner in database-driven websites and all things Google, has completed the steps to become a certified Google Partner.

Owner Matt Gage announced on the company’s Facebook page April 11:

“We now can officially fly our Google flag — or badge, ┬áthat is. As of today, the Gage Team Inc. has completed its last requirements to be a Badged Google Partner. Now not only have members of our marketing teams become certified by Google in platforms like Adwords and display advertising, but our group has demonstrated we have the skills and use the best practices to move up from a program participant to be able to display the partner badge.”

The Gage Team’s Google Partner page is here:

https://www.google.com/partners/?hl=en-US#a_profile;idtf=7762331698;

“The Gage Team is a participant in an agency platform that has requirements we had to achieve for the right to display a partner badge,” Matt explained. “Our staff is committed to continuing education via programs that allow us to adopt best practices to achieve positive ROI for our clients. “

Are you looking to boost your business with Google Adwords and display ads? Do you need help building a database-driven website or updating your WordPress site? Give Catena Creations a call at 402-541-5005 to get started.

And if you’re looking to improve your social media management and results, The Gage Team’s Conversate Digital staff has new software and exciting plans for enhance social media programs.