Catena Creations has completed the first phase of a Web site redesign and upgrade for AmeriSpec Nebraska, a home inspection franchise with offices in Omaha and Lincoln.
Tom Sutko, president and owner, selected Catena Creations for the redesign project. He acquired the business — the No. 1 AmeriSpec franchise in North America — in March 2010. The firm’s Web site had last been updated in 2006.
Catena Creations created a strategy to redesign the site’s graphic appearance and update other content as needed. We also created several new pages and added content from the American Society of Home Inspectors, AmeriSpec’s corporate Web site, and other sources as well.
Tom was looking for several features that would make his site stand out among his competitors. Using Typekit, we added an enhanced font to give the site a unique appearance. A javascript-based accordion navigation system allowed us to add photos and important corporate messages to the home page.
Designing the home page structure was a challenge. We had to set it up to make it look good immediately, yet be flexible enough to accommodate changes as AmeriSpec continues to enhance the site.
Working in partnership with Dan Miller at Vamonos Marketing and Jim Berry at Boombatower Development, the site was created in Drupal. This content management system is a descendent of the popular Joomla CMS. Jim did a great job of programming the site and getting all the elements — including 14 CSS style sheets! — to talk nicely to each other. Dan brought his search engine optimization skills to the project, setting up keywords, titles and descriptions to get the best results on Google.
Along with the AmeriSpec design, we also created separate sites for Leapin’ Lizard Locksmiths and TNT Termite Services, which Tom Sutko also owns.
Phase 2 of the project began in late December. This phase will include adding bios and photos of every staff member, adding more content to each of the three sites, and improving SEO techniques.