Farewell to an employer and friend

Theresa Cassiday 06.06.2019 Catena Creations, Proposal writing, Web design, writing
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This week I said goodbye to a friend who was also an employer. Charles E. Peterson Jr. died May 24 at the age of 92. His funeral was June 4.

I met Chuck in 1993 when I started working for TransEquity, which offered corporate relocation management services. It was a partner company of Byron Reed Company.

I worked for Eileen Segan, the vice president of marketing, and was a backup to Chuck’s secretary as well.

TransEquity is where I learned to do proposal writing. Chuck and Eileen taught me how to review a proposal, how to collect and edit the responses, how to format it and put it all together to meet the guidelines, and how to get it shipped on time.

TransEquity also is where my web design career started. I had left the company in July 1995 and had stayed in touch with Eileen. One day in spring 1997 she called and said, “Come back and run our website.” They were in the process of designing their site but needed someone to finish it and manage it. I returned in June, and that’s when I became a web designer.

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Catena Creations relocation announcement

A new home, a new office, a new view

Theresa Cassiday 03.06.2019 Catena Creations
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Catena Creations LLC has moved! Our new office is now in the Regency neighborhood. We’re enjoying the new view, the geese, the goslings, and other new neighbors as we walk and explore.

Our new address is 10321 Broadmoor Court, #914, Omaha, NE 68114. Our phone is still the same: 402-541-5005.

We look forward to continuing to serve you!

 

Polishing up a software website

Theresa Cassiday 04.02.2019 Catena Creations, Web design, writing
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Sometimes, the cleaning service manager needs to call in a cleaning service. In the case of MaidEasy Software, the company’s WordPress website needed some polish and shine.

MaidEasy SoftwareCatena Creations had the pleasure of redesigning the MaidEasy Software website this fall. The redesign launched the first week of December 2018.

Owner John Schwery has been working with my partner, Annastasia Webster of Webster Digital Marketing, on search engine optimization and website management. Stasia referred him to me to update the site and make it more visually appealing and modern.

John and his wife, Brenda, used to own a Merry Maids franchise in Lincoln. A few years after they sold the franchise, some of their previous customers asked them to come back to the cleaning business. When they started Maid to Please, Brenda started looking for software to help her manage the business. She couldn’t find anything that was industry-specific. So MaidEasy Software was born.

As Catena Creations addressed John’s concerns about the look of the site, we also discovered a need to rewrite the copy to change the focus.

When Catena Creations designs a website, we talk to the client about who is most likely to use the site. From that information, we create a “persona” that represents each type of  typical customer for the business. Then we design and write to meet the needs of those personas.

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