Larsen and Larsen Auction Co.
Larsen and Larsen Auction Co. is based in Sioux Falls, SD. Owner Jonathan Larsen wanted to expand his business into Nebraska, especially the Omaha area. I created a press kit for the company which includes a bio, description of services, testimonials and company information, as well as photos from a successful Omaha auction that I took during the event.
I then executed a public relations plan to distribute the press kit to Omaha media and philanthropic organizations. In addition, I created an RFP response template for future proposals for work.
Emergency Dental Care USA
I wrote two press releases for Emergency Dental Care USA. In January 2013, EDC USA took over the patients of a Des Moines dental office that closed suddenly, promising to complete all work that had been started at no additional charge. This press release announced in March that they had treated more than 100 patients. Both the closing and the announcement of patients treated generated positive press coverage from Des Moines TV, newspaper and radio media.
My work for EDC USA began in 2010. For three years, I wrote website copy and blog posts, placed print ads, created public relations campaigns, researched partnership opportunities, and produced several print materials: a folder for a referral program, a tabbed phone scripts book, notepads, promotional items, posters and flyers. I also managed the Halloween Candy Buy Back program for three years. My work ended in 2013 when the owner hired a full-time person to manage all of his marketing.
MaidEasy Software
MaidEasy Software wanted to update their website to make it more visually appealing and modern. As I addressed their concerns, I also discovered a need to rewrite the copy to change the focus.
As I explained on my blog, the website was redesigned to focus on owners of cleaning services who were busy expanding their businesses and needed software to manage their teams. We put as much information as possible on the home page, making it easy for business owners to easily navigate to the details they needed before making a decision to start a trial offer. I made one large service comparison chart so they wouldn’t have to click back and forth between pages. I also put all the pricing plans on one page. The site was launched in December 2018.
Tonkadale Greenhouse website
October 29, 2014in
Catena Creations redesigned the website for Tonkadale Greenhouse in May 2014. Updates continued throughout the year as the seasons changed. The redesign incorporated several Search Engine Optimization techniques, coordination with social media, and a new blog.