Sometimes, the cleaning service manager needs to call in a cleaning service. In the case of MaidEasy Software, the company’s WordPress website needed some polish and shine.
Catena Creations had the pleasure of redesigning the MaidEasy Software website this fall. The redesign launched the first week of December 2018.
Owner John Schwery has been working with my partner, Annastasia Webster of Webster Digital Marketing, on search engine optimization and website management. Stasia referred him to me to update the site and make it more visually appealing and modern.
John and his wife, Brenda, used to own a Merry Maids franchise in Lincoln. A few years after they sold the franchise, some of their previous customers asked them to come back to the cleaning business. When they started Maid to Please, Brenda started looking for software to help her manage the business. She couldn’t find anything that was industry-specific. So MaidEasy Software was born.
As Catena Creations addressed John’s concerns about the look of the site, we also discovered a need to rewrite the copy to change the focus.
When Catena Creations designs a website, we talk to the client about who is most likely to use the site. From that information, we create a “persona” that represents each type of typical customer for the business. Then we design and write to meet the needs of those personas.
Ten years ago, I had just been laid off for the second time in 2008. I was doing freelance work for the first company that had laid me off. The first episode of Bravo’s Tabatha Takes Overwas on that night, and she asked the couple she was helping: What’s your passion?