print design

New year, new direction, new website

By Theresa CassidayJanuary 19, 2018in Catena Creations, photography, print design, Web design, Web site, writing

Every business owner knows that it’s important to look back and see where you’ve accomplished, as well as look ahead to see where you’d like to go in the future.

One of the hazards of freelancing is the temptation to do ALL the things you can do just because someone asks for them. On the surface, it seems like you’re offering good service to your clients. But over time, you risk becoming a jack of all trades, master of none.

After evaluating the services we’ve been offering, Catena Creations has defined a new direction for 2018. Our core services will be:

Website design. First and foremost, we design great websites.We use WordPress to make sure our sites are user-friendly, secure and fully functional. We also make sure our websites have search engine optimization (SEO) techniques incorporated as we build our websites so our clients can be found online once their sites launch.

Catena Creations redesigns its website

By Theresa CassidayMarch 4, 2014in Catena Creations, photography, print design, Web design

We’ve redesigned the Catena Creations website to update both the content and the structure of the site, and to add several new features.

The redesign started in August 2013, when I updated the logo in honor of my fifth anniversary. I then tried to update the site with the WordPress theme I’d bought through Themeforest.

A better way to build a small Web site

By Theresa CassidayApril 13, 2012in Journey: A Better Weigh, Omaha Area MPN Resources, print design, Web design, Web site, writing

Not every business needs a full-sized website, especially when it’s just getting started. One of the many reasons Catena Creations uses the WordPress content management system to set up a Web site is that it provides an ideal solution for starting small and scaling up as a business grows.

That solution involves setting up a blog/website on WordPress.com, the blogging site. This offers a number of advantages:

Halloween candy buy back a success

By Theresa CassidayNovember 2, 2010in Catena Creations, event planning, Omaha Emergency Dental, print design, writing

Thanks to all the kids and parents who came by Omaha Emergency Dental on Monday, Nov. 1 for the Halloween Candy buy back, sponsored by Michael Obeng, DDS. We paid out $95 and gave toothbrushes to kids who brought in their treats and sold them for $1 a pound.

But the fun wasn’t limited to the kids. Throughout the day, adults stopped by the office at 84th and Center streets to drop off their candy just so the troops could have more treats. That added another 36 pounds of candy, bringing the total to about 131 pounds.

Halloween candy buy back to send treats to the troops

By Theresa CassidayOctober 26, 2010in event planning, photography, press releases, print design, writing

If you and your kids get overwhelmed with candy on Halloween, here’s a great trick: take your treats to Omaha Emergency Dental the day after Halloween.

Michael Obeng, DDS, is buying back prepackaged, unopened candy for $1 per pound, up to 5 pounds per person. Kids will also receive a toothbrush in exchange for their candy.